Coach and Philosophy
WHO I AM
I’m Simon, founder and coach at Inner Beat Coaching.
With a degree in Recreation Management, I began my career as a musician before moving into change management and organisational transformation. Since 2000, this work has shaped my understanding of performance, preparation and organisational resilience.
Over the years, I’ve realised the part of my work that excites me most is supporting others to grow.
Away from coaching, I am a father of two teenagers. I am still a keen musician and songwriter, serve as secretary for my local junior badminton club, and recently introduced my kids to SCUBA diving, having previously taught courses as a PADI instructor.
My ADHD journey fuels my curiosity and empathy.

WHY I COACH
Coaching is a structured thinking partnership designed to enhance clarity, decision quality and sustained performance.
I work from the belief that you already have the insight and resources to perform at your best — I simply help you access them.
My role is to create a safe, supportive space where you can think differently, explore new perspectives, and uncover strengths you might not even know you had.
MY APPROACH
My practice is built on three pillars: confidentiality, client focus and outcome-driven coaching. Sessions provide a secure space to reflect and explore, grounded in your priorities. I help you translate insight into action, strengthening decision-making, performance and resilience.
I prioritise being:
- People-centred – meeting you where you are, with empathy and curiosity
- Flexible – adapting techniques to what best supports you
- Ethical – coaching in line with the Global Code of Ethics
- Reflective – committed to ongoing supervision and professional development
QUALIFICATIONS AND TRAINING
Level 5 Coaching Professional (Distinction), EMCC-accredited (02120354)
- Professional coaching qualification aligned to the Global Code of Ethics
BA (Hons) Recreation Management (with focus on sport)
- Degree grounding in sport, organisational systems and people management
SAFe Release Train Engineer / Leading SAFe (Certified)
- Experience leading at scale within complex, high-pressure environments
PADI IDC Staff Instructor (not current)
- Instructor-level training in responsibility, preparation and risk management
AREAS I'M PASSIONATE ABOUT
- Building psychological readiness that you own and maintain:
- Decision-making with conviction rather than hesitation
- Recognising the internal patterns that shape performance
- Responding with steadiness and intention under pressure
- Optimising performance for professionals and athletes who think differently
- Turning career transitions into opportunities for growth and impact
AN OPEN INVITATION
If you’re curious about how coaching might help you, let’s start with a conversation.
My aim is simple: to support you in finding clarity, confidence, and momentum in whatever matters most to you.
